This Privacy Policy details how EC Booking collects, uses, protects, and manages Personally Identifiable Information (PII) of users who interact with our website, booking service, or any associated platforms. PII, as per U.S. privacy laws, includes data that can identify, contact, or locate an individual, either by itself or when combined with other data.

1. Information Collection and Use

What Personal Information Do We Collect?

We may collect information such as names, contact details, payment information, and other details needed to facilitate bookings or respond to inquiries.

When Do We Collect Information?

We collect information when you place an order, complete a form, or otherwise provide data through our website, email, or app interactions.

2. How We Use Collected Information

We may use your information for purposes including:

• Processing bookings and transactions quickly and accurately.
• Sending updates related to your order or other EC Booking services.
• Offering promotional content, surveys, or other site features to enhance user experience.

3. Protection of Personal Information

Our website undergoes routine security scanning for vulnerabilities to ensure a secure experience. We use industry-standard security measures, including:

• SSL Encryption for sensitive data like credit information.
• Access restriction to personal information, limited to personnel with specialized permissions who adhere to confidentiality agreements.
• Payments processed by secure third-party gateway providers, ensuring no credit card information is stored on our servers.

4. Cookies

Cookies are small data files stored on your device that help us improve user experience. We use cookies to:

• Remember items in your cart.
• Save preferences for future visits.
• Analyze site traffic and interactions.
• Compile aggregated data to enhance future offerings.

Managing Cookies: Users can disable cookies through their browser settings, though this may limit functionality.

5. Third-Party Disclosure

We do not sell or trade PII to external parties without prior notice, except with trusted partners for website maintenance, business operations, or compliance with legal requirements. Third-party service providers are obligated to maintain data confidentiality. Non-PII may be shared with third parties for analytics or marketing.

6. Third-Party Links

Our website may feature links to third-party websites with independent privacy policies. EC Booking is not liable for the content or privacy practices of these linked sites. Feedback about third-party sites is welcomed to help maintain site integrity.

7. Google Advertising

Our website may use Google AdSense for advertising, following Google’s Advertising Principles to create a user-friendly experience. We employ:

• Remarketing with Google AdSense
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
• DoubleClick Platform Integration

Opt-Out Options: Users can adjust Google ad preferences on the Google Ad Settings page or use tools like the Google Analytics Opt-Out Browser Add-On.

8. California Online Privacy Protection Act (CalOPPA)

In compliance with CalOPPA:

• Users may visit our site anonymously.
• Our Privacy Policy is accessible on our homepage.
• We notify users of policy changes on our Privacy Policy page.
• Users may update their personal information by contacting us at booking@ecbooking.co.uk.

9. Do Not Track Signals

We honor Do Not Track (DNT) signals and do not track, use cookies, or advertise when a DNT browser setting is enabled.

10. Children’s Online Privacy Protection Act (COPPA)

We do not collect or market to children under the age of 13, in line with COPPA regulations.

11. Fair Information Practices

In the event of a data breach, we will notify affected users via email and an on-site notification within 7 business days. We adhere to the Individual Redress Principle, allowing users to pursue rights against non-compliant data collectors and processors.

12. CAN-SPAM Act

We collect email addresses to send booking information, respond to inquiries, and market relevant services. To comply with CAN-SPAM:

• Messages are not misleading and are labeled appropriately.
• Physical address and unsubscribe options are provided in all communications.

To Unsubscribe: Contact booking@ecbooking.co.uk, and you will be removed from all communications promptly.

Contact Us

For questions regarding this Privacy Policy, please contact:

EC Booking
International House, 6 South Molton St, London, W1K 5QF
booking@ecbooking.co.uk
0208 611 2965

Last Updated: 2024-10-26